Nuvis Branding

A new brand identity that combines identity, product, and communication in a consistent system. Through a well-founded renaming process and the development of a clear corporate identity, a uniform foundation was created – including a logo, color and typography system, claim, and comprehensive brand guidelines. At the same time, personas, user needs, and user journeys were defined and analyzed in order to steer product development in a targeted manner. For the nuvis.cloud web app, a completely redesigned user experience, a precise UI design, and a digital design system were developed to enable consistent product experiences in the long term.