Studio TENSE is an independent innovation consultancy and design agency from Münster, Germany - we design brands, create products and shape business models. For startups, corporations and institutions in a modern and digital world.


Our interdiciplinary team drives progress through innovation and communication expertise. We partner with businesses to create sustainable solutions that change the status quo and tackle complex challenges while truly placing people first. As consultants, designers and developers we manage brands, create experiences, develop products and launch new services in tomorrow's digital landscape. Join us in shaping the future and see what's next.

Maris Hartmanis

Maris Hartmanis M.A.



Münster School of Design / best of class 2x /Hochschulpreis 2014 + 2017 / Deutschlandstipendium / Co-Founder Venture Club Münster / Research Assistant University of Münster - Institute of Value-Based Marketing 2016-2018 / bürger:sinn:stiftung / Lecturer University of Münster Professional School / Co-Founder & Managing Partner since 2016

Johannes Klein-Reesink

Johannes Klein-Reesink M.A.



Münster School of Design / best of class nominée / Freelancer for multiple Design Agencies 2011-2018 / bürger:sinn:stiftung / Lecturer University of Münster Professional School / Co-Founder & Managing Partner since 2016

Melissa Schulz

Melissa Schulz



Münster School of Design / Fashiondesigner zero zPDC GmbH 2019-2020 / Junior Manager of Fabrics HUGO BOSS | Creative Management HUGO Womenswear 2017-2019 / Fahmoda Academy for Fashion and Design 2012-2016

Studio TENSE Büroraum
Studio TENSE Meetingraum
Studio TENSE Meeting
Studio TENSE Büroraum


We Consult

We identify user requirements, technological possibilities and the economic interests of your company, to form the basis for future-orientated user experiences that inspire in the long term. We discover potentials to create solutions with real added value for your customers and company.

We Strategize

We design strategies and clear visions to position and further develop your company to be future-proof in a constantly changing environment. Our process is characterised by innovative and transformative approaches, experiences from the start-up ecosystem and methods from design thinking and innovation management.

We Design

We give your brand a contemporary presence and make business models tangible. Our range extends from physical objects and products to the design of services and experiences, all the way to digital platforms and applications. Continuous care and development establishes a lasting and valuable relationship with your users and clients, resulting in long-term engagement.

We Innovate

We combine analytical and creative expertise to act as catalysts, collaboratively developing new perspectives, innovative ideas, and value-driven businesses with our clients. In an iterative process we generate sustainable solutions, business models and services to imagine and design what's next.


Research / Analysis

  • Competitive analysis
  • Customer Profiles and Segments
  • Brand Audits
  • Target Group Analysis and Insights
  • Market Research
  • Persona Analysis
  • User-Journey Mapping

Business Development / Strategy

  • Brand Architecture
  • Brand Positioning
  • Brand Identity
  • Brand Evolution
  • Business Model
  • Creative Strategy & Voice
  • Corporate Language
  • Communication Strategy
  • Design Sprint Workshops
  • Design Thinking Workshops
  • Digital Product Strategy
  • Innovation Management
  • User Experience Strategy
  • Workshops

Design / Concept

  • Branding
  • Corporate Identity
  • Creative & Art Direction
  • Digital Design Systems
  • Digital Product Design
  • Employer Branding
  • Ideation & Validation
  • Information Architecture
  • Naming
  • User Experience
  • User Interface

Product / Implementation

  • Brand Guidelines
  • Brand Awareness
  • Campaign Design
  • CMS Integration
  • Digital Prototype
  • Interactive Exhibition Design
  • Projectplanning
  • Photography
  • Digital content
  • Presentations and Pitch Decks
  • Mediaplanning
  • Signage & Guidance Systems
  • Web/App Experiences
  • Websites & Platforms


We believe in building long term relationships with our clients that last, based on shared values and clear visions. Collaboration, trust, equality and a human centered design approach are fundamental to us.

Selected Clients


Climate Responsibility

From the very beginning, we have consistently relied on climate-neutral gas and green electricity, contributing to environmental protection and sustainable energy production.